Cisco Associate Summit 2023 was final week, and I’m nonetheless feeling the joy! We had a document variety of attendees and beautiful Miami seashores to soak up (what an awesome new location!). The entire expertise was powered by info, inspiration and connection.
“We didn’t simply carry out this yr—we reworked!” I like the best way Jeff Sharritts, EVP and Chief Buyer and Associate Officer, captured the essence of what Cisco and our companions completed this previous yr. Partnership has been in our DNA since we began 27 years in the past, and we’re creating the long run collectively!
On the coronary heart of that future is accomplice managed companies—you could possibly hear its regular beat all through the occasion. It was there within the keynotes and throughout our management’s shows: Chuck Robbins, Jeff Sharritts, Oliver Tuszik, Jonathan Davidson, Liz Centoni, Jeetu Patel, the Geo Leaders and extra all highlighted managed companies as THE option to ship outcomes to our prospects. I used to be delighted to see managed companies gaining much more momentum and honored to share my views with a variety of audiences on the occasion. With a projected $161B TAM by 2027, managed companies will make up 46% of what Cisco sells by that very same yr.
However make no mistake: managed companies isn’t simply in regards to the future—it’s right here right this moment! In a current survey, 82% of Associate Summit attendees reported that they’re already rising their managed companies observe and named it as their high precedence in assembly buyer wants. We’ve got 18 accomplice managed-ready provides prepared right this moment. And our sellers get 2x payout for promoting accomplice managed companies!
I had the possibility to talk with Hege Stoere and Goran Gustavsson of MSP Advania at Cisco Associate Summit 2023
And let’s not overlook the purpose of the “Better Collectively” theme this yr! This isn’t about Cisco simply shifting issues ahead for the sake of innovation. Buyer wants drive our companions’ wants—and ours too.
“We’re attempting to develop our managed companies contracts and so including extra to that portfolio, particularly with all of the enterprise that we do with Cisco… It could possibly’t damage … and we are able to add items and components to get to that ultimate answer,” mentioned Steve Wylie, senior vp and normal supervisor, East Majors, for Trace3.
Precisely! Clients are after outcomes, which require managed companies. At Cisco, our focus is making issues easier and safer for companions to sew collectively options and create these outcomes. All of us need the identical factor in the long run; we’re all working in the direction of the identical objectives.
In order that transformation Jeff talked about? We’re already there, hand in hand with our companions.
Talking of transformation. Oliver, our cheerful-yet-fearless channel chief since 2018, took the stage in his new position as President of EMEA. He’s been an unbelievable chief and mentor, and I really feel fortunate to have labored so carefully with him. On the identical time, we have been thrilled to welcome Rodney Clark at Cisco Associate Summit—he’ll be a part of us in January as Senior Vice President of Partnerships and SMB. A lot of Rodney’s profession has been within the channel, and he’s come to Cisco particularly as a result of we’re a partner-led firm. I’m very excited to proceed the accomplice journey with him!
What’s new? Our key managed companies bulletins:
We’ve been busy this yr, so we have been in a position to share thrilling new developments at Cisco Associate Summit!
To begin with, we’ve strengthened our assist for companions! Our Associate Superior Assist for MSPs is a groundbreaking CX service designed for companions who want greater ranges of assist, quicker resolutions and accelerated outcomes. Guided API assist, quicker entry to award-winning TAC companies, and automatic RCA & RMA instruments cut back decision time as much as 50%! This can be a actual game-changer for MSPs. Right here’s how Denzil Samuels, our VP of world CX accomplice success, places it:
“It’s laborious to think about that [as of 2021], the one approach we helped companions clear up issues for his or her prospects was by electronic mail and phone calls and right here we’re speaking about digital transformation… Now, when the shopper calls [a partner] and so they open an issue ticket, Cisco immediately sees it. And it’s not only a normal TAC group—it’s a specialised group of architects that may see it. So, we are able to now assist them diagnose a few of these points in real-time and provide you with an answer in real-time. We’re actually shifting the dial from reactive to proactive to predictive to even prescriptive.”
– Denzil Samuels, VP of World CX Associate Success
Learn extra our in weblog.
And we’ve prioritized safety in three of our new accomplice managed-ready provides:
Our new Managed XDR (Prolonged Detection and Response) supply, designed for MSPs with safety operations facilities needing superior risk detection and response. This unified, extensible supply is bolstered by key incubation companions together with ATSG, Port53, ATEA, Telenor and Sentinel.
Our new Managed Firewall supply expands perimeter safety; its revolutionary options permit for scalability, multi-tenancy, and superior automation—all to scale back TCO and enhance MSP income alternatives.
And our Safe Networking MSP Marketing campaign helps companions go to market quicker and scale extra successfully with an SMB and business buyer safety and networking answer that mixes Meraki, Safe Firewall, and Cisco+ Safe Join. We’ve additionally included guided service creation, nice programmatic pricing, and incentives so Cisco supplier companions can seize new alternatives within the increasing managed safety market.
So we’ve obtained assist, we’ve obtained safety—we’re additionally constructing for pace! The MSP Expressway for SMB play places companions into the quick lane as they pursue the rising SMB market alternative. Scalable partner-ready provides mix the Cisco cloud platforms for networking, safety and collaboration with sources, instruments and greatest practices to speed up time to market.
I additionally had the possibility to talk with Paul Hager, VP of Providers at Ingram Micro, at Cisco Associate Summit 2023
That’s so much to digest, I do know! To high off this feast of innovation, Let’s end with one thing particularly candy.
As a result of kudos are so as! Among the many winners of the Cisco Associate Summit 2023 awards, assist me congratulate:
- KDDI Company (APJC): Managed Providers Associate of the Yr, World
- Logicalis: Managed Providers Associate of the Yr, Americas
- TM Expertise Providers Sdn Bhd: Managed Providers Associate of the Yr, APJC
- NTT DATA, Inc. Belgium: Managed Providers Associate of the Yr, EMEA
You may see a full checklist of all Associate Summit 2023 award winners right here.
So sure, Cisco Associate Summit was so much to soak up! Jeff left us with three most important takeaways, which I’ll share with you:
1) We’ve got an enormous alternative in entrance of us.
2) The tempo of innovation and acceleration, and the state of the portfolio, are the strongest we’ve seen in a long time, with all the pieces we have to win.
3) Most significantly: Cisco is, and can at all times be, a partner-led firm.
We’d love to listen to what you assume. Ask a Query, Remark Beneath, and Keep Linked with #CiscoPartners on social!
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